--- title: "Blog | Dawurobo" description: "Short, practical posts from Dawurobo on pricing, finding and keeping customers, selling more often and getting the right work done when you run a business in Ghana." url: https://www.dawurobo.com/blog --- The Dawurobo blog # Notes for people building a business in Ghana Short, practical posts on pricing, finding and keeping customers, selling more often and getting the right work done — written by Dawurobo for people who run a business in Ghana. [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2FHow%20to%20Price.jpg?alt=media&token=d3f894af-066b-497a-b627-e09586e4dca6)Newest · Business · 1 min readHow to Price Your Services/Products: Pricing StrategySetting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business from the financials to how you are perceived in the market place. Yet…21 March 2024](https://www.dawurobo.com/blog/how-to-price-your-servicesproducts-pricing-strategy) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2F5340.jpg?alt=media&token=da9fa9d8-0272-476c-9d99-a3739522881a)Business · 1 min readThings to note before starting a business. EP 1A Transaction is an exchange of value between two or more parties. If I have something you want and you have something I want, we’d both be…7 March 2024](https://www.dawurobo.com/blog/things-to-note-before-you-starting-a-business) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2FHow%20To%20Attract%20and%20Keep%20Customers%20In%20a%20Digital%20World.jpg?alt=media&token=f931b440-f129-41c6-9fcf-62cd232bb184)Business · 3 min readHow To Attract and Keep Customers In a Digital WorldIn a world where online competition is just a click away, what makes your small or medium-sized business stand out? It's not just about the…29 January 2024](https://www.dawurobo.com/blog/how-to-attract-and-keep-customers-in-a-digital-world4421) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2FStrategies%20for%20Increased%20Sales.jpg?alt=media&token=097db249-edfd-4601-90f2-a80649b08f30)Business · 2 min readTurning Past Customers into Gold: Reactivation Strategies for Increased SalesMost businesses overlook a hidden treasure trove of potential revenue: their past customers. These individuals have already made the leap…11 December 2023](https://www.dawurobo.com/blog/turning-past-customers-into-gold-reactivation-strategies-for-increased-sales) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FDelivery%2FSell-More-%20Sell-Often-.jpg?alt=media&token=d7cb464d-e790-404a-b6cb-7425e8084528)Delivery · 2 min readSell More, Sell Often: The Secret to Customer Frequency GrowthIn today's competitive market, simply attracting customers isn't enough. To truly thrive, businesses need to cultivate loyal customers who…7 December 2023](https://www.dawurobo.com/blog/sell-more-sell-often-the-secret-to-customer-frequency-growth9311) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fman-with-arms-crossed-megaphone.jpg?alt=media&token=d6154dd0-5fde-4178-9f63-f455e3317a8e)Business · 3 min readThe One Number You Need to GrowIn the fast-paced world of business, one number has emerged as a game-changer, a compass that guides companies toward unprecedented growth…23 October 2023](https://www.dawurobo.com/blog/the-one-number-you-need-to-grow) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fbest-price-offer-promotion-commerce-marketing-concept.jpg?alt=media&token=3ff7bb6a-7105-4bd8-863d-17fbc77a316a)Business · 3 min readUnlocking the Price Puzzle: Strategies for Startup SuccessPricing is a labyrinth that every startup must navigate. It's not as simple as slapping a number on your product or service and hoping for…16 October 2023](https://www.dawurobo.com/blog/unlocking-the-price-puzzle-strategies-for-startup-success) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fbleu-run-scarce-bathroom-washroom.jpg?alt=media&token=7b2da58e-ffd5-4be9-9f72-3755dde10e61)Business · 3 min readThe Power of Scarcity in BusinessIntroduction In the fast-paced world of business, one of the biggest challenges entrepreneurs face is the procrastination of potential…9 October 2023](https://www.dawurobo.com/blog/the-power-of-scarcity-in-business) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fvariety-coins-pile-close-up.jpg?alt=media&token=7144b59d-fa78-44f3-b24c-31b497b16019)Business · 1 min readPurchasing PowerThe job of the entrepreneur is to make sure the company doesn’t run out of cash. —BILL SAHLMAN, PROFESSOR AT HARVARD BUSINESS SCHOOL Here’s…6 October 2023](https://www.dawurobo.com/blog/purchasing-power) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2F12334788_4936924.jpg?alt=media&token=f6ee6e7b-3615-433a-9997-c7d46c18c955)Business · 3 min readUnlocking Success: The Power of Most Important Tasks (MITs)In a world where our to-do lists seem to grow longer with each passing day, it's crucial to remember that not all tasks are created equal.…2 October 2023](https://www.dawurobo.com/blog/unlocking-success-the-power-of-most-important-tasks-mits) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fafrican-american-business-people-analyzing-company-charts-diagrams-laptop-create-startup-presentation-paperwork-report-doing-teamwork-collaboration-plan-research-information.jpg?alt=media&token=f63d419d-fa79-4ec2-b632-51e551ba9c50)Business · 3 min readProducts Make You Money, Systems Make You A FortuneIn the ever-evolving world of business, success isn't just about having a great product or service; it's about having a well-oiled machine…26 September 2023](https://www.dawurobo.com/blog/products-make-you-money-systems-make-you-a-fortune) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fbusinessman-working-laptop.jpg?alt=media&token=b44c12a0-afd6-4fb3-bc44-07188744e1da)Business · 2 min readThe Secret Behind World’s Greatest SalesmanJoe Girard is listed in the Guinness Book of World Records as “the world’s greatest salesman.” He’s sold more retails big ticket items, one…22 September 2023](https://www.dawurobo.com/blog/the-secret-behind-worlds-greatest-salesman) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Fsolution-solving-problem-success-theory-concept.jpg?alt=media&token=ec86864a-534b-4715-af65-211f8a35009e)Business · 3 min readKnowing What To DoIntroduction In his insightful book, "The Book of Survival," Anthony Greenback highlights a fundamental truth about overcoming impossible…18 September 2023](https://www.dawurobo.com/blog/knowing-what-to-do) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2F6811537.jpg?alt=media&token=05b1c301-b546-461e-91be-a39fa8d7e626)Business · 2 min readNext ActionIf we attend continually and promptly to the little that we can do, we shall ere long be surprised to find how little remains that we…11 September 2023](https://www.dawurobo.com/blog/next-action) - [![](https://firebasestorage.googleapis.com/v0/b/dawurobo-44933.appspot.com/o/Blogs%2FMain%2FBusiness%2Firritated-overworked-overload-african-american-guy-raises-hands-with-anger-being-angry-with-colleagues-who-remind-him-about-work.jpg?alt=media&token=736f4cbf-6415-43ef-82bd-7b93987d0c29)Business · 2 min readParkinson’s LawIn 1955, Cyril Northcote Parkinson wrote a humorous essay in the Economist based on his experience in the British civil service. 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