DawuroboThe Dawurobo blog
Notes for people building a business in Ghana
Short, practical posts on pricing, finding and keeping customers, selling more often and getting the right work done — written by Dawurobo for people who run a business in Ghana.
Newest · Business · 1 min readHow to Price Your Services/Products: Pricing Strategy
Setting price on your products or services is one of the weightiest decisions you’ll make in your business. It will touch every part of your business from the financials to how you are perceived in the market place. Yet…
Business · 1 min readThings to note before starting a business. EP 1
A Transaction is an exchange of value between two or more parties. If I have something you want and you have something I want, we’d both be…
Business · 3 min readHow To Attract and Keep Customers In a Digital World
In a world where online competition is just a click away, what makes your small or medium-sized business stand out? It's not just about the…
Business · 2 min readTurning Past Customers into Gold: Reactivation Strategies for Increased Sales
Most businesses overlook a hidden treasure trove of potential revenue: their past customers. These individuals have already made the leap…
Delivery · 2 min readSell More, Sell Often: The Secret to Customer Frequency Growth
In today's competitive market, simply attracting customers isn't enough. To truly thrive, businesses need to cultivate loyal customers who…
Business · 3 min readThe One Number You Need to Grow
In the fast-paced world of business, one number has emerged as a game-changer, a compass that guides companies toward unprecedented growth…
Business · 3 min readUnlocking the Price Puzzle: Strategies for Startup Success
Pricing is a labyrinth that every startup must navigate. It's not as simple as slapping a number on your product or service and hoping for…
Business · 3 min readThe Power of Scarcity in Business
Introduction In the fast-paced world of business, one of the biggest challenges entrepreneurs face is the procrastination of potential…
Business · 1 min readPurchasing Power
The job of the entrepreneur is to make sure the company doesn’t run out of cash. —BILL SAHLMAN, PROFESSOR AT HARVARD BUSINESS SCHOOL Here’s…
Business · 3 min readUnlocking Success: The Power of Most Important Tasks (MITs)
In a world where our to-do lists seem to grow longer with each passing day, it's crucial to remember that not all tasks are created equal.…
Business · 3 min readProducts Make You Money, Systems Make You A Fortune
In the ever-evolving world of business, success isn't just about having a great product or service; it's about having a well-oiled machine…
Business · 2 min readThe Secret Behind World’s Greatest Salesman
Joe Girard is listed in the Guinness Book of World Records as “the world’s greatest salesman.” He’s sold more retails big ticket items, one…
Business · 3 min readKnowing What To Do
Introduction In his insightful book, "The Book of Survival," Anthony Greenback highlights a fundamental truth about overcoming impossible…
Business · 2 min readNext Action
If we attend continually and promptly to the little that we can do, we shall ere long be surprised to find how little remains that we…
Business · 2 min readParkinson’s Law
In 1955, Cyril Northcote Parkinson wrote a humorous essay in the Economist based on his experience in the British civil service. In that…
Business · 2 min readAccumulation
Sometimes when I consider what tremendous consequences come from little things, I am tempted to think: there are no little things. —BRUCE…
Business · 2 min readMinimum Economically Viable Offer (MEVO)
Fortunately, you don’t have to create the entire offer/product before you start selling. A Minimum Economically Viable Offer (MEVO) is an…
Business · 2 min readThe Iteration Cycle
I have not failed. I’ve just found 10,000 ways that won’t work. —THOMAS A. EDISON, PROLIFIC INVENTOR Nobody—no matter how smart or talented…
Business · 1 min readThe Crusader Rule
The Crusader Rule The zealous display the strength of their belief, while the judicious show the grounds of it. —WILLIAM SHENSTONE,…
Business · 2 min readThe Hidden Benefits of Competition
The Hidden Benefits of Competition The competitor to be feared is one who never bothers about you at all, but goes on making his own…
Business · 2 min readPrototype
The classic MBA product development model is shrouded in secrecy and mystique: Develop the offering in private, make everyone involved sign…
Business · 3 min readThe Ultimate Guide to Assessing Market Potential for Your Business Idea
In the world of business, it's not just about working hard; it's about working on the right things. Caterina Fake, the visionary mind…
Business · 2 min readUnleashing the Power of the Iron Law of the Market: A Blueprint for Business Triumph
Caption: "Discover how the Iron Law of the Market can be your North Star to unparalleled business success. 🚀 Embrace its wisdom and thrive…
Business · 3 min readWhat Mode of E-commerce Are You?
Kevin Hillstrom of Mine That Data, says it’s essential for online retailers to know what kind of relationship they have with their buyers,…